'Ride On.' Marketing Campaign
In January 2015, the Regional Transportation Authority, in conjunction with the Chicago Transit Authority (CTA), Metra and Pace Suburban Bus, launched a multi-year marketing campaign aimed at increasing transit ridership and awareness of public transportation in the RTA’s six-county Chicago region.
The transit agencies’ ‘Ride On.’ campaign highlights the benefits and convenience of riding public transit in Cook, DuPage, Kane, Lake, McHenry and Will counties juxtaposed against the challenges drivers face in the nation’s third-most congested region. The ads, developed by Chicago-based Downtown Partners Communications, Inc., will be on cable television, radio, social media, digital billboards throughout the region and online. They highlight the shared real-life pain points of driving, such as traffic and parking costs, as opposed to the money saving and low-stress experience of more than two million people who ride the nation’s third largest transit system each weekday.